Leading tech and mobile company Acer Philippines launched earlier tonight #TimeForUs, a movement that aims to narrow the divide between Gen Xers and millennials.
Held at Say Please bar in Bonifacio Global City, Acer Philippines moved to bring two generations closer through technology, breaking down barriers.
The modern bar at Bonifacio Global City was transformed into a nostalgic wonderland reminiscent of the 80s and 90s, but peppered with today’s technology, symbolic of the event’s cause – old school arcades paired with Acer’s latest laptops, music sets that shifted from old school beats to modern pop, and an overall aesthetic that brought out the best from both eras.
Central to the campaign is the partnership between Acer Philippines and G-Shock, a franchise owned by Casio. G-Shock’s appeal has spanned both the Gen X and millennial generation, and continues to be popular among the youth today.
“At Acer, we believe that it’s time to focus on bridging the generation divide. It’s imperative that we see that, amidst the differences between Gen Xers and millennials, they are also a lot alike,” shares Sue Ong-Lim, Sales and Marketing Director of Acer Philippines.
#TimeForUs Launch Event: Gen X Meets Millennials
Acer Philippines also called on rock musician Basti Artadi and spoken word artist Juan Miguel Severo, both artistic icons of their craft and time, to collaborate and develop “Time For Us” a musical-and-spoken word piece to drive the message of the campaign. Basti Artadi, vocalist of the award-winning rock band Wolfgang, rose to fame in the mid- to late-90s, making him a legend among those from Gen X.
On the other hand, Juan Miguel Severo popularized the art of spoken word poetry when “Ito Na Ang Huling Tula Na Isusulat Ko Para Sa’yo”, his original piece, made rounds on social media, making it viral among the millennials.
Moreover, Acer Philippines formally announced its partnership with G-Shock, the powerhouse brands launched the #TimeForUs promo, where every purchase of qualifying Acer laptops entitles its buyers to a G-Shock watch, which they may claim in any of Acer’s service centers in Manila, Cebu, and Davao.
“G-Shock, Basti Artadi, and Juan Miguel Severo are with us in aspiring to bring the Gen X and millennial generation together. With their help, we are optimistic that we will ultimately be able to succeed,” says Ray Gozon, Senior Marketing Manager of Acer Philippines.
The event also saw the debut of “Time For Us” – the musical-and-spoken word piece created by Basti Artadi and Juan Miguel Severo. Basti Artadi pumped up the crowd with his roaring voice as Juan Miguel Severo, representative of the millennials, spewed compelling words; together, they delivered a powerful performance which was symbolic of two generations uniting.
“At the end of the campaign, we want to have brought a better understanding of and between Gen Xers and millennials. We want these two generations to see the merits of working together,” shares Ray Gozon, Senior Marketing Manager of Acer Philippines.