Visiting museums is a visual affair. We increase our knowledge through the things we see, experience, and read. And today, technology has enriched that experience further by enabling interaction and tech-savvy creativity.
LG Philippines x National Museum of the Philippines
On its 30th anniversary, LG Philippines salutes the National Museum of the Philippines and its new National Museum of Natural History, and celebrates one of the world’s richest marine ecosystems
The donation in-kind, both in acknowledgement of its valuable work and to celebrate its newly opened National Museum of Natural History (NMNH) in Rizal Park. LG is hoping to promote a more holistic and interactive experience for visitors by donating one 65-inch OLED TV (E8), one 55-inch.
As part of the donation, LG also commissioned underwater conservationist director/photographer Noel Guevara to create a short video that showcases the richness and beauty of underwater life in the Philippines, said to be the epicenter of marine biodiversity on earth. The video, shot off Balicasag Island in Panglao, Bohol, features colorful reefs, tropical fish of all sizes and turtle residents.
“As an underwater photographer and in this case, videographer, I am one of the many visual ambassadors of the sea, whose job is to bring the ocean closer to people’s hearts,” says Guevara. “Balicasag is a beautiful, bountiful dive spot. Showcasing its vibrant marine life in glorious, colorful 4K allows a viewer to take in these sights in more detail and with better appreciation, where the only thing better left to do is to actually dive there.”
Guevara’s video was premiered to media and special friends at the NMNH on the 77-inch LG OLED W8 TV, LG’s newest and most stunning display to date, which showed off the underwater sights of the Bohol Sea to the best advantage.
“We are very thankful to LG for their generous donation to the National Museum and for their enthusiastic support of our new National Museum of Natural History, which has broken new ground in facilitating far wider public appreciation of the natural wonders of the Philippine archipelago. These cutting-edge, beautifully designed TVs, combined with the work of this institution, will immerse our viewers and provide them with special experiences of the heritage and patrimony of the Filipino people;” shares Jeremy Barns, director of the National Museum of the Philippines while expressing his profound gratitude for the TVs and commissioned video.
“This video will convey more effectively than ever before the amazing marine experience that Bohol, one of so many extraordinary places in the Philippines, has to offer—short of diving Balicasag Island’s hidden depths themselves.” Barns added as he emphasised that the video is a very timely complement to the opening later this year of the new National Museum in Bohol, housed at Tagbilaran’s restored and converted former provincial capitol building which was damaged in the 2013 earthquake.
Marrying best-in-class picture quality with a mind-blowing “wallpaper” design (the display measures a paper-thin 0.23 inches), the W8 represents the height of TV technology, flaunting true-to-life picture quality and cinema-quality Dolby Atmos sound.
The LG OLED TV is also equipped with the new Alpha α9 intelligent processor, which has the ability to create the clearest and most detailed pictures with realistic color and ultra-fast response times.
“LG’s goal is to harness the power of beautiful images and modern, innovative technology to fuel and inspire the next generation,” says LG Philippines managing director Mr. Inkwun Heo. “The TVs we are donating to the National Museum can be used both as educational vessels and design inspiration. The LG OLED TVs can integrate perfectly into the interiors of the National Museum in Manila and the other educational centers in their growing network of museums within the country, while the video will give museum visitors moving glimpses of the Philippines’ natural inheritance. We at LG Philippines are very proud to be associated with this great public institution and center of education, science and culture, and all of the work that they carry out for the benefit of the Filipino people and their innumerable friends throughout the world.”