DigiCon 2018 Speakers Highlight ‘Experience’ as Next Digital Marketing Frontier

Digital marketing these days goes beyond just selling products or services online. It is also about how you make their customers feel. This is what this year’s IMMAP Digicon 2018 is all about!

IMMAP Digicon 2018

This year’s theme of Digicon is – the Experience Economy (XE) – is about creating memories about your brand – like the delight of unboxing a new gadget, or the cozy feeling you get when you step inside your favorite little café. Here the event goes beyond technology and mediums to focus on creating an experience for the senses.

Digicon 2018

Digicon 2018

Set on October 35, 2018 at the Philippine International Convention Center (PICC), DigiCon 2018 will explore the dynamics between brands and consumers in today’s field of digital marketing.

Everything’s an experience now. Brands can no longer depend on just the face of their products and services. Now, it’s about how brands make customers feel. It’s about creating memories about your brand,” shares IMMAP President Ken Lingan, who also serves as the Country Manager of Google Philippines.

Digicon Speakers

Key figures from the world’s tech giants are coming to Manila to discuss the latest in the digital ecosystem.

Bozoma St. John

Speaker Highlight: Bozoma St. John

Leading the international roster of speakers is marketing guru Bozoma St. John, one of the world’s most prominent women in tech. Her work has been crucial for the success of companies like Uber and Apple Music, both of which now enjoy massive support all over the world. She is the new CMO of entertainment conglomerate Endeavor, where she lends her magic to various brands in sports, events, media, and fashion.

A total of 65 speakers will share knowledge across three sub-themes:

  • Brand Experience (BX)
  • User Experience (UX)
  • Customer Experience (UX)

Asher Rapkin of Facebook

Aside from discussions on current issues and trends, there will also be practical workshops, interactive trade exhibits, and various opportunities for expanding one’s professional network.

Other speakers to grace the event include:

  • Asher Rapkin of Facebook
  • Shaifali Nathan of Google
  • Hosi Simon of VICE Media
  • Samuel Burke of CNN
  • TP Pura of Sephora 
  • Chris Tran of RIOT Games
  • Michael Patent of Culture Group
  • Tuomas Peltoniemi of TBWA
  • Sanchit Sanga of Mindshare 


    TP Pura of Sephora

  • Malcolm Koh of Zendesk
  • Ted Kilian of Fjord
  • Prashant Kumar of Entropia
  • Andrew Yeoh of IKEA
  • Avis Easteal of Luxasia
  • Peachy Pacquing of The Just League
  • Ben Poole of Reprise
  • Carlo Ople of PLDT
  • Anubhav Nayyar of Viber
  • Greta Corke of Honestbee
  • Arvinder Gujral of Twitter
  • Wendy Hogan of Oracle
  • KK Kumar of Waze
  • Pablo Gomez of Kantar
  • Myke Santos of Lego 


    Shaifali Nathan of Endeavor

Moreover, the event will culminate with this year’s Boomerang Awards, a showcase of the country’s best works in digital.

As technology shifts power from brands to consumers, businesses need to understand the importance of creating an impression through meaningful experiences. Through DigiCon 2018, we wish to keep the Philippine brands up to par with the world’s best,” shares IMMAP Vice President Dennis Perez.


Hosi Simon of VICE

Digicon 2018
Facebook: @immap.digicon
Email: digicon@futureproof.ph
Website: https://digicon.immap.com.ph

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This year is the biggest in the history of the annual event, spearheaded by the Internet and Mobile Marketing Association of the Philippines (IMMAP). DigiCon 2018 is open to brands, marketers, publishers, and all followers of tech.

About Jonel Uy

Jonel Uy is the Chief Creative of GadgetGambit.com. Hailing from UP Diliman with a degree in Computer Science, he is also the Managing Director of Blogger Circles Inc. engaging and amplifying social media campaigns for brands. On Mondays, he teaches information technology classes at a local college.
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