Vivo Philippines 2017 In Review

2017 was a big year for Vivo Global. And the same is true for Vivo Philippines – from smartphone sales, to promotions with celebrities and personalities, advertising, and technology on their newly launched model units!

The global smartphone brand proved to be the fastest growing in terms of popularity amongst the young and the hip crowd in the Philippines, settling itself on the third spot in the market beyond brands Apple, Huawei, LG, and Asus. To date, Vivo has at least 1.1 million users and 5,200 stores in the Philippines.

Vivo Philippines 2017

In Review: Vivo Philippines 2017

On a global scale, Vivo’s success remains unprecedented with 200 million Vivo global users and 19 overseas markets in 2017.

Vivo’s Secret to Success

Vivo cares about its users, pushing the brand to constantly innovate and improve user experience. Vivo maintains six research and development centers and continuously improves their products. In order to ensure its top position in the technology and mobile phone arena, Vivo established a technical partnership and patent sharing with leading telecommunications equipment company Qualcomm.

In an aim to provide its users—mostly the young, selfie-centric generation, Vivo launched the world-leading 24MP front camera—one of the industry’s firsts with a special selfie soft light to cater to constant need to document one’s experiences anytime, anywhere, even in dimly lit environments.

Vivo V7

Vivo‘s Powerful Selfie-Shooter V7+ (PRNewsfoto/Vivo)

Sports Marketing in 2017

Vivo signed up NBA superstar Stephen Curry in mid 2017 to represent its equally first-rate brand. Likewise, the big-ticket brand became the official sponsor of the 2018 FIFA World Cup Russia which it heavily advertised in the entirety of 2017.

In the Philippines, Vivo supported various sports events as co-presenter and sponsor of ABS-CBN NBA Philippines Season 2016 and 2017 and Season 2017 and 2018 of the NCAA Men’s Basketball and UAAP Men’s Basketball Season 80.

ABS-CBN NBA Philippines

Vivo on ABS-CBN NBA Philippines

Vivo FIFA

Vivo in FIFA

Entertainment, Lifestyle, and Fashion

Vivo’s entrance into the entertainment, lifestyle, and fashion scene were quite eventful in 2017.

During the grand launch of the Vivo V7+, the biggest celebrities were formally introduced as the ambassadors for the brand with Kathryn Bernardo, Daniel Padilla, and Julie Anne San Jose headlining the roster of these star influencers.

Vivo Mall Tours

Julie San Jose & Vivo Mall Tours

Vivo Mall Tour

Vivo All-Screen Experience Mall Tour

Vivo Philippines Entertainment

Vivo Philippines Entertainment

All in all, Vivo Philippines launched 25 local brand endorsers: Maymay Entrata, BOYBANDPH, and Kisses Delavin, among others. Check out other Vivo Celebrities here.

Aside from Vivo mall tours and Vivo school tours, Vivo also served as co-presenter of the 2018 Mega Fashion Week Spring Summer with their brand influencers Kathryn Bernardo and Kisses Delavin headlining the stylish event.

Vivo Qualcomm

Vivo & Qualcomm

Vivo School Tour

Vivo School Tour

Vivo Cares

In December 2017, Vivo launched a touching tribute video for the freedom fighters of Marawi which garnered a total of 2.2 million views on the official Vivo Philippines Facebook page and 91,000 interactions.

Check out the details of the Vivo Silent Christmas here.

To follow through with their gratitude for the selfless heroism of the soldiers, Vivo paid tribute by way of a pre-Christmas CSR activity at the AFP Hospital. Vivo Philippines volunteers and Vivo brand influencers dropped by to spend time with the wounded soldiers of Marawi to give moral support. The Vivo group offered simple tokens and a bit of entertainment to the delight of the soldiers and their families.

VIvo Christmas Viral Video

Vivo Christmas Viral Video

VIvo Hospital Visit

Vivo Hospital Visit

Know more about Vivo and Vivo Philippines on their website via www.vivo.com/ph, Facebook Page, Instagram, and Twitter.

Get gadget-updated with more news and reviews from Gadget Gambit in your email here. Follow us on our Facebook PageTwitter, and Instagram as well!

Congratulations to Vivo and Vivo Philippines as it reaches the top tier of the mobile phone industry. It is relatable to the global young and hip consumers and is a reachable and serviceable brand. We can say that this success can be attributed to the brands accurate consumer insight and creative marketing strategy. 

About Jonel Uy

Jonel Uy is the Chief Creative of GadgetGambit.com. Hailing from UP Diliman with a degree in Computer Science, he is also the Managing Director of Blogger Circles Inc. engaging and amplifying social media campaigns for brands. On Mondays, he teaches information technology classes at a local college.
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